THE GOAL: WITH FLEXIBILITY AND SYSTEM ALL
SERVING SALES CHANNELS OPTIMALLY
Stores, outlets, online retailers and webshop customers: The distribution channels of bugatti Retail GmbH are versatile and logistically demanding. To meet the growing demands of eCommerce, the company decided in 2017 to expand the existing hanging goods warehouse in Goslar into a multifunctional central warehouse.
In addition to the Bugatti full range, the expanded central warehouse was also to handle logistics for four other brands in the group: Wilvorst, Corpus Line, Atelier Torino and Tziacco. Different delivery sizes from single items to fully loaded trucks with new goods had to be handled, including highly varying planning horizons.
In addition, it was important to quickly process returns from eCommerce customers, prepare the goods and relabel them – depending on the batch size, within one day until goods issue. The demands on organization, overview and rapid processing of orders were correspondingly high.